Equal Candles has just launched in Australia bringing a whole new meaning to a sense of pride. Their soy scented candles incorporate humour, while spreading the important message to celebrate what makes you diverse and unique.
The Perth brand has launched with 6 signature scents: Vanilla Queen, Strawberry Kisses, Miss Salty C, Domestic Goddess, Fruity AF and Fresh to Impress; each soy handmade candle embodying a personality or referencing the owner's life experiences.
The owner of Equal Candles Kieran Ball said “Growing up gay was often challenging and home could sometimes be a scary place, as I never truly knew whether I’d be accepted as I am. That’s why I hope Equal Candles can be something you can have in your home that reminds you to be proud of what makes you who you are”.
While delivering an important message the brand is just as focused on creating long-lasting soy scented candles; their range burning for an impressive 30+ hours. Not only that, the Perth business hopes to also offer customers unique fragrance blends that you can’t find in your traditional brick and mortar candle store.
“We want these candles to be for everyone as I believe celebrating yourself is so important and so many people don’t take enough time to do that. But beyond that we want these candles to be fun and quirky, not like your standard offering” he said.
Their uniquely charismatic range of candles make perfect gifts and with Christmas, just around the corner, there isn’t a better time to support a local Australian small business. As it is beginning to look a lot like candle season, the brand has introduced a range of sophisticated and unique Christmas-themed candles with a twist; the customer is able to select the container and scent, in return, they will receive a custom candle tailored to their preference.
The owner is optimistic about the future of his small business and looks forward to future ranges. “I'm always looking for new scents and new concepts for our candles; it's just so important. We love interacting with our customers on social media and learning what they want to see in our candles” he said.
Their social media is a place where they not only showcase their products, but also share self-care content and bring a spotlight to issues that are often not talked about enough.