Today, Perth welcomed home its Formula 1 star, Daniel Ricciardo, for a heartwarming visit to the Perth Children's Hospital Foundation (PCHF). Joined by young PCHF ambassadors, 9-year-old Brooke and 7-year-old Nate, Ricciardo offered an exclusive preview of the supercars set to feature in the upcoming Perth Driven Project event.
The Driven Project, a global charity known for its 'supercar therapy,' gives critically ill children exhilarating experiences in high-end sports cars. This initiative aims to provide a joyful escape for these brave kids, helping them stay resilient during their health challenges and creating unforgettable memories.
Ricciardo expressed his delight in participating: “It's always great to be back in Perth, especially during the festive season. Visiting the Perth Children's Hospital Foundation with the Driven Project and seeing the joy on the kids' faces was truly special. Cars have been a significant part of my life, and it's wonderful to share that passion with these kids.”
In a groundbreaking collaboration with PCHF and Laurence Escalante's family office Lance East Office (LEO), the Driven Project marked its first event outside North America in Perth last year. The event included a supercar convoy around the city and a thrilling track experience at the Driver Risk Management facility.
The 2024 event, scheduled for February, will elevate the experience with 12 PCHF ambassadors co-piloting an impressive lineup of Buggatis, Lamborghinis, McLarens, and Ferraris from The LEE Collection, courtesy of Mr. Escalante and managed by LEO.
This year's event is a collective effort, supported by PCHF, The LEE Collection, Perth Children's Hospital Foundation, Driver Risk Management, and the WA Police Force. Following its success, a second Australian Driven Project event is planned for Sydney in the same month.
Carrick Robinson, CEO of the Perth Children’s Hospital Foundation, shared his enthusiasm: “We are thrilled to collaborate with generous individuals and organizations for this year’s Driven Project event. It's an incredible opportunity for our kids to step away from their challenges and enjoy a once-in-a-lifetime experience.”