About Us

Our Mission

Remember, you must be able to make good on that promise, so donā€™t offer anything unreasonable. Consumers are inundated with ads, so itā€™s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VWā€™s ā€œDrivers Wantedā€ campaign), color or layout (Targetā€™s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloftā€™s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

Our Amazing Team

Writing result-oriented ad copy is difficult, as it mustĀ appeal to, entice, and convince consumers toĀ takeĀ action.

Become an Author

Adam Greenfeld

View Posts
Howdy folks! Names Adam; jack of many trades yet master of none. When i'm not getting stuck in a book or breaking playstation controllers playing Sekiro, i'm out and about exploring all that Perth has to offer. Let's discover new things in this great city together shall we?

Kamilia Broderick

View Posts
Hi I'm Kamilia! I love traveling, music festivals, discovering new cafes, and binge-watching NetFlix shows. I'm so happy to share my love for Perth and everything there is to do and see in this beautiful city.

Keisha Singleton

View Posts
I'm Keisha - Writer, food lover, and always looking for the next big event!

Dana Sekar

View Posts
Hi I'm Dana! I love going on adventurous outings and trying out new cuisines, bars and events. I'm passionate about design, marketing and keeping up to date with the latest fashion trends. Perth is an amazing city filled with local talent. I can't wait to share my adventures with you!

Jasmine Clubb

View Posts
Hi there, I'm Jaz...adventurer, foodie, lover of all things Perth. I am passionate about inclusion, equality, and helping others. In my spare time I enjoy being with family, attending Zumba classes, and raising my chickens! We may be one of the most isolated cities in the world but we are also one of the most beautiful and I can't wait to tell you all about it!

Alex Green

View Posts
Hi, I'm Alex, a local Perth based self-confessed Anime addict.

Sophia White

View Posts
Sophia here! I love finding and writing about new and secret places to eat, drink and relax. Let's all #discoverdifferent sides of Perth together.

Jessica Westbrook

View Posts
Hey Iā€™m Jess! I love everything outdoors, but still have an unhealthy Netflix addiction. Iā€™ve lived in Perth my whole life, and love that I still have so much to explore here.

Paris McGuckin

View Posts
Hey everyone, Iā€™m Paris! Iā€™m all about events, food, coffee and sport. Iā€™m grateful for this opportunity to share some of my favourite places and things to do in our beautiful city. While weā€™re all social distancing from each other, I hope to share ways to entertain yourself!

Elizabeth Tan

View Posts
Hey everyone, Iā€™m Elizabeth and I'd love to show more of Perth's perks and the events that liven it up to you all! I hope to let all of you connect to Perth better and make great memories in this city which has so much to offer. From quiet havens to unwind from the daily grind to bustling, vibrant hot spots, thereā€™s a place for everyone to embrace Perthā€™s unique charm(s). I have a passion for artsy things, two of which are drawing and (creative) writing - or any kind of writing, really. I also love reading and the English language!

David Charlesworth

View Posts
Hi Iā€™m David! I love diving into books, video games and films as much as I love cooking up snacks to accompany them. Whether its genres, cuisine or hiking trails, Iā€™m passionate about exploring and experiencing new things. Iā€™ve spent the last couple years bouncing around regional WA as a journalist, now Iā€™m back in the city and excited to share what Perthā€™s got in store!

Bruna Aguiar

View Posts
Local music, fashion and arts lover on the hunt for all the best gigs, exhibitions and espresso martinis the west coast has to offer.

Dennis Bertoldo

View Posts
Hi, I'm Dennis! Iā€™ve worked in media and communications for more than two decades, most recently as media and PR manager for St John WA. When Iā€™m not looking after the stateā€™s sick and injured I enjoy time with my young family and seeing live music, cinema and comedy shows and writing the occasional review for this here website.

Ashwini Saseedaran

View Posts
Thanks for visiting Perth Underground! Iā€™m Ash - a reading, writing, exploring woman who loves asking the most absurd questions at random times. I love Perth almost as much as I love my dog (which is a lot). My natural habitat is wrapped in a blanket, with an almond milk chai, a good book, sticky notes, jazz music and my Cavoodle curled up next to me. If youā€™ve got something weird, wacky and wonderful to share about Perth then Iā€™m the girl who wants to tell it to the world so donā€™t forget to drop me a line!

Candice Schwager

View Posts
Stuck between wanting a snack and looking like a snack

Jordy Cook

View Posts
Hey guys! Iā€™m Jordy and I love all things food, fun and outdoors. Thank you for sharing my passion for Perth and all the amazing opportunities that come along with this city.

Ryan O'Connell

View Posts
Hi, I'm Ryan. I'm 21 years old and a local Perth boy. I love my footy, music, nightlife and of course a solid cup of coffee. Since graduating in 2017, I've been lucky enough to gallivant across the world and explore a variety of different cultures. However, I've come to the conclusion that there truly is no place like home; whether its our exotic beaches, dazzling city or generous community, you won't find this anywhere else.

Carina Mancinone

View Posts
Hi, Iā€™m Carina, a twenty-something dreamer who spends most of her life in a daze. When Iā€™m not thinking about far-off places to visit all over the world, I take joy in discovering the best places and things to do that Perth has to offer. No matter how clichĆ©, I truly believe #Perthisok, and itā€™s a pleasure to share my insights about why this holds true.

Jessica Gizzarelli

View Posts
Hi, my name is Jess. Iā€™m 21 years old and love writing, music, fitness and food. Recently, I completed a degree in Communications. To me Perth is home, having grown up here, I love going for walks along the coast and reading at my favourite childhood Park. I love Perthā€™s vibrant and unique culture, cafĆ© scene and stunning landscapes. I am always up for a new adventure discovering unique, quiet and hidden places around Perth.

Callum Synnott

View Posts
My name is Callum Synnott, Iā€™m 21 years old and I am from England. I love great music, 60s fashion, football, travel and quality bars that sell great beer. I play in a band called The Lost Heretics, I write for X-Press magazine and I am just about to graduate from UWA with a Bachelor of Science. I dislike hot weather and bland pop music. I am passionate about Perth because of its excellent local music scene, cool bars and the many great people I have met over my time here.

Hermes Leung

View Posts
Hi there, I am Hermes. Relocating to a new place isn't always easy, but with great food, extraordinary places and lovely people in Perth, it definitely sweetens up the deal! I'm looking forward to exploring this beautiful city, meeting the locals and sharing their stories!

Josh Giamboi

View Posts
Hello everyone, my nameā€™s Josh and Iā€™m a Perth local completing my final year of study. I love and appreciate everything from music to fashion through to business and good food. Message me if you want me to discover your business!

Simon Fogliani

View Posts
Raised in Perth, I have long held its people in high regard. Indeed, I relish the chance to find new places; meet new people. I've a passion for food, books, performing and visual arts, as well as the honest discussion of virtually any topic. Naturally, I enjoy offering reviews and drawing attention to small Perth businesses and people, gathering as much information about them as I can muster. My only hope is that what I do can inspire so much as one person to take a look at the gems around them.

Julianne de Souza

View Posts
Hi, I'm Julianne! In addition to waxing lyrical about Perth cafes and boutiques, my hobbies include spending all of my income on live music and fun pants. My favourite things about Perth are the beaches, the laid back lifestyle, and the crop of new brunch spots that appear every week.

Colin Ebsworth

View Posts
Colin is a Perth based comedian who started performing standup eight years ago and has been making people laugh for three. He's been described as one of the most prolific young comics in the state and a "real sweetheart" by over 80% of mother's polled. When he's not writing jokes he's wondering what Kanye is doing and praying he finds some measure of happiness in his endeavours.

Ilaria Colasanti

View Posts
Ciao Iā€™m Ilaria, a tireless explorer & Italian foodie from Rome who decided to take a break and live in Perth for a while. This city is a good balance of nature, food, and fun ā€“ for me, a whole new way of living the best life. I am a social media enthusiast & super passionate about bringing digital businesses to life. Iā€™d love to hear about your business projectā€¦perhaps in front of a good cappuccino!

Tom Doherty

View Posts
My name is Tom and I have a degree in Political Science and Communications. I am a ferocious AFL fanatic, passionate film buff, taste bud athlete, musical fanboy, politics expert and a sporting advocate. I love to write about things happening in Perth, I love this city and this state, and am proud to represent it.

Kimberly Pereira

View Posts
Part UWA student part Perth explorer. Catching the explorer bug since she lived in Mumbai, Singapore and now Perth, where she has called home for the past 5 years, Kimberly is a self-confessed foodie. Watch this space as Kimberly seeks out the various cuisines, unique stores and plenty of Perth places to discover that are truly different to the rest.

James King

View Posts
Hey guys, Iā€™m James. Iā€™m currently a full time student at UWA studying Marketing and Communications. My passion for what I study has also led me to start working as an intern for Perth Underground, so as to get some valuable experience. Iā€™m also into blockbuster movies, rollercoasters, all sports and all food. Except salad.

Stefaan Bruce-Truglio

View Posts
Hi everyone, my name is Stefaan. Iā€™m a Communications Student at UWA and occasional Blogger for Perth Underground. I am a huge film buff, a regular gig and festival attendee, a football fan (the one with the round ball) and I have a passion for cooking and devouring Italian food. Perth is such a great place and this is a great way for me to share the great things I find in Perth so that you all can know about them too! Donā€™t worry guys, with your help, weā€™ll show those smug people over east (*cough* Victorians) that we know how to party.

Sam Bell

View Posts
Hi All, I am Sam! I am a pub parmigiana enthusiast, regular road tripper and spend most of my time at the beach, or at uni studying it! I am currently studying marine science and communications, and thatā€™s the odd combination that led to me interning at Perth Underground. I like most things, aside from people who call me Samantha and oh, mushroomsā€¦

Emily Ace

View Posts
Hi Guys! Iā€™m Emily; a cheese, pun and quilting enthusiast who spends too much time watching Friends. Thanks for sharing our passion of all things Perth and supporting the amazing local businesses we have all around us. My motto is to see all the things, do all the things and, most importantly, eat all the things.

Tessa Dempster

View Posts
Hi, I'm Tessa. I've lived all over Western Australia getting to sample food, wine, local events and more. I'm merciless when it comes to a long black, love a glass or three of red wine, and can often be found showing off my eccentric but enthusiastic moves whenever there is music playing (shopping centres included). I now document my finds and antics for Perth Underground. Hit me up if you want me to come discover your business! I'd love to pop by for a chat.

Meg Caswell

View Posts
Hi everyone, my nameā€™s Meg! Having fallen in love with Perth over the past few years, I finally decided to relocate here from the UK in early 2016. Although I love Perth for its obvious beauty and vibrancy, itā€™s the cityā€™s unique and hidden treasures that really attracted me to the West Australian way of life. I now live here as a full-time flat white lover and brunch enthusiast, dedicated to discovering Perthā€™s hidden business heroes.

Dominic Kwaczynski

View Posts
Hello there, Iā€™m Dominic, a borderline obsessive film buff looking to share his addiction with willing recipients. Luckily for me, Perth Underground was willing to accept. I also run the WA Film Society so if you want someone to debate over how French Expressionism differs from German Expressionism, you can find me on Instagram @wafilmsociety. I promise I donā€™t bite!

Pailin Harris

View Posts
Hi, Iā€™m Pailin! Iā€™m originally a down-south girl, but lā€™m loving living in and exploring the incredible city of Perth. Iā€™m passionate about music, art and writing. Thereā€™s so much culture, groovy events and local talent in this city that I am super excited to share with you all.

Luci Clarke

View Posts
A local explorer and lover of all things Perth.

Charles Martin

View Posts
Founder & CEO of Reeder

Lisa Carter

View Posts
Creative mind of Reader

Elizabeth Harris

View Posts
Hi, I'm Elizabeth. I've lived in Perth all my life, and adore the small business culture of the city. I'm a tabletop gaming enthusiast, and am usually found in any small time bookstore's fantasy section. I now write and explore the variety of the city for Perth Underground. Send me a message If you want me to check out your business. I'd love to swing by.

Karl Matthews

View Posts
A caffeine-dependent life form

Dylan Urquhart

View Posts
Local Perth enthusiast, local business lover, small bar discoverer.

Eliza Arnold

View Posts
Hi I'm Eliza, I grew up down south and love to explore and discover new and unique places in WA.

Eva Jones

View Posts
People think Iā€™m joking

Adrian Harris

View Posts
Professional procrastinator

Jessica White

View Posts
Back in five minutes

We're on Instagram

View Profile